Organisational Insights Analytical Essay Example | Topics and Well Written Essays - 1750 words

Organisational Insights Analytical - Essay Examplenies play at contrastive commercializes and engage in different industries, they are of equal scale in terms of organisational structure and number of employees. Comparing and contrasting both(prenominal) companies with respect to their individual industries will provide significant insights on the nature of organisations, in general. sacrosanct trade Position in Scarborough The company has a strong retail brand that built a genius for selling quality goods at bargain price (Boyes, 2006). Boyes strong market position in Scarborough enhances the client perception, company reputation, provides economies of scale and presents a platform to launch new products. It also enhances the brand image of the company. Strong market position enables the company to penetrate the market more effectively and process a coarse range of customers. (Best R. J., 1997)Balanced Product Mix Boyes, Scarborough is engaged in operating a chain of divis ion stores. The companys key products include apparels, accessories, confectionery, cosmetics, electrical appliances, furniture, gifts, groceries, house wares, home decorative, stationery and toys. They sell to the highest degree everything for the home and family (Boyes, 2006). A balanced product mix coupled with friendly and helpful services allowed Boyes to serve multiple customer segments which heighten its revenue growth. It provides greater choice to customers and encourages customer loyalty. (Best R. J., 1997)High dependence on Scarborough Boyes is heavily dependent on the Scarborough market. Concentration of operations in the Scarborough area makes the company vulnerable to market conditions and environmental instability in this area. It puts the company in a competitive disadvantage relative to rivals and competitors with bigger presence in different market geographical areas (Porter, 1985). As a business based more often than not in UK, Boyes is particularly exposed to any economic downturn which affects customer spending.Expanding product